To enable the implementation of these principles in the growing use of AI, Club Med has established an AI Ethics Committee, chaired by Professor Jean-Gabriel Ganascia, Professor at the Sorbonne University and researcher in Artificial Intelligence, bringing together the necessary internal skills, to guarantee compliance with ethical standards and ensure governance of the implementation of AI technologies.
Club Med is committed to raising awareness and training stakeholders participating in the development and implementation of AI systems to ensure deployment and compliance with the ethical principles surrounding their use.
Finally, Club Med has for many years integrated social and environmental issues into its “Happy to Care” program for responsible tourism. As such, it is determined to continue this approach for responsible digital technology and thus minimize the environmental impact linked to the development and use of AI systems.